Opel paves the way for high-performance, all-electric GSE models.

Fully electric and full of emotion: Opel’s GSE sub-brand opens a new chapter.

“OMG”: That’s the feeling when you drive a new electric GSE model for the first time.

A short film as an official statement: A new promotional video comes alive with the modern GSE logo.

Pop art with a modern twist: The “OMG GSE” campaign is inspired by “Yes, of Corsa,” “GOGRAND,” and “Adventure-ready Frontera.”

Opel’s GSE brand will go fully electric.

In 2025, Opel is taking its electrification efforts to a whole new level. The GSE sub-brand, known for its dynamic and exciting driving experience, will go fully electric and will also sport a bold and expressive new logo, heralding the arrival of a new generation of GSE models.

Opel promotional film: How will the upcoming electric Opel GSE models take your breath away? Find out in the new promotional film, “Three Letters,” available now on all major digital platforms.

GSE: A Symbol of Exciting Opel Sport Models

Opel CEO Florian Hittl said: “GSE stands for Opel’s sporty, exciting, and emotionally charged models. In 2025, we’re taking a significant step forward. The next generation of the GSE will be fully electric, proving that electric mobility can be powerful, inspiring, and exhilarating.”

Opel Revived the GSE Name in 2022

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Opel revived the codename “GSE” in 2022 – which now stands for “Grand Sport Electric” – and subsequently introduced the Astra, Astra Sports Tourer, and the previous generation Grandland as plug-in hybrid versions, combining boldness and high performance.

3 Letters

Now, the GSE is moving into the fully electric era, and it’s more exciting than ever. The new advertisement, a cinematic statement in itself, confirms that “three letters are enough to speed up your heartbeat!”

 G stands for “Grand”: refined German engineering, strong handling, and exhilarating acceleration.

 S stands for “Sport”: speed, excitement, and dynamic cornering.

 E stands for “Electric”: thrill, euphoria, and zero-emissions fun.

Opel promises: “There’s more to come this year. So don’t miss out!”

Because anyone who experiences driving a new electric GSE will feel that unforgettable sensation – an adrenaline rush of “OMG!”

GSE models offer high braking performance. In addition to the sporty design inspired by Opel’s award-winning philosophy, GSE enthusiasts can expect advanced engineering that connects the driver directly to the driving sensations, delivering exceptional driving pleasure. Like other Opel models, the GSE models are designed to deliver exceptional braking performance, cornering stability, and high speeds on the Autobahn, while maintaining zero emissions. This reaffirms Opel’s commitment to providing an exhilarating and emotionally engaging driving experience.

Opel’s distinctive marketing campaigns continue. The new short film, along with the “OMG! GSE” platform, maintains the unique and unconventional tone of recent Opel marketing campaigns, such as the Frontera launch campaign and successful campaigns like “Yes, of Corsa” and “#GOGRAND,” which have cemented the Opel Corsa and Grandland as best-selling models in their respective segments.