Peugeot and French cinema: a strategic commitment
“For the past three years, Peugeot has been supporting environmental awareness and motorsport.
As part of its ambitious strategy for cultural, artistic, and social engagement, the French lion brand Peugeot is committed to supporting the art of cinema by celebrating its French roots, creative audacity, and broad global influence. Over the past three years, Peugeot has dedicated itself to environmental awareness and supported motorsport through its participation in the World Endurance Championship (WEC). Now, building on its French identity and historical ties to the world of cinema, Peugeot is expanding its strategy to delve into a world brimming with passion and creativity: French cinema.
Peugeot plans to support film productions in 2025.
In 2025, Peugeot intends to implement a series of long-term activities across its various communication channels through strategic partnerships. These include product placement within film productions, supporting production teams, developing original digital content, organizing exclusive events, and leveraging its retail network to support this initiative.
Peugeot to Enhance its Presence at Film Festivals
Peugeot will also strengthen its media presence at film festivals and events with a fleet of dedicated vehicles, increasing the brand’s visibility in this influential cultural sector. Supporting emerging French talent will be a key pillar of this plan, aligning with Peugeot’s vision to foster a new generation of creators and propel French cinema towards more modern and impactful horizons.
Peugeot Continues to Support Cinema Through the Cannes Film Festival
The official partnership with the César Awards ceremony last February marked the beginning of this new direction, and now Peugeot is leveraging the prestigious Cannes Film Festival to reaffirm its unwavering commitment to French cinema. During the 2025 Cannes Film Festival, held from May 13 to 24, Peugeot will showcase its Inception Concept car in a prominent location on the Croisette, specifically on the lawn of the Carlton Hotel. Festival visitors will have the opportunity to discover this innovative cinematic concept, which embodies Peugeot’s optimistic vision for the future of sustainable mobility.
A Fleet of Peugeot E-3008s to Support the Cannes Film Festival
The brand will also provide a fleet of PEUGEOT E-3008 vehicles to support the major film events held along the Croisette, a move that underscores its distinctive presence and integration with the French film scene. The Cannes Film Festival represents an exceptional opportunity for Peugeot to connect with leading figures in French cinema and solidify this new cultural alliance.
Cinema Reflects Peugeot Culture
For her part, Valérie Candier, Global Communications Director for Peugeot, commented: “”Cinema is a mirror of our culture, a reflection of our society, and a powerful means of emotional impact. By engaging with this world, we express our identity as a French brand that cherishes its roots and places pleasure, emotion, and innovation at the heart of its choices. We are delighted with this new commitment to supporting French cinema.””
Peugeot and Cinema: A Long-Lasting Partnership with the Big Screen
Peugeot has always enjoyed a unique relationship with the world of cinema, with its cars appearing in numerous iconic films. These include the Landaulet Type 184 in Woody Allen’s Midnight in Paris, the Peugeot 406 in the popular Taxi series, and the Peugeot LimoVian, designed by Michel Gondry and the Peugeot design team specifically for L’Écume des jours.
Other memorable models include the Peugeot 404 in Les Tontons Flingueurs and the Peugeot 403 Cabriolet driven by Inspector Colombo. This rich history demonstrates the profound and lasting impact Peugeot has had on the world of cinema.”
